May 2026
Original scientific article
CONSUMER TRUST AND ADOPTION OF DIGITAL LENDING SERVICES INVESTIGATING FACTORS INFLUENCING USER ACCEPTANCE AND CONTINUED USE OF DIGITAL LENDING APPS
The fast digitalization of financial services has introduced a new digital lending platform into the financial services market, which is easy to use and fast to provide credit. Circumference of behavioral intention, however, is a key manifestation of the uptake of these services and largely depends on trust, service quality, perceived ease, and per...
By P Hameem Khan, S.K. Mohammed Altaf, B. Raja Rao, A. MamathKumar, A. Nitheesha