September 2026
Original scientific article
EMPLOYING AI TECHNOLOGIES IN PUBLIC RELATIONS: A COMPARATIVE STUDY OF THE PERSUASIVE IMPACT OF HUMAN PRACTITIONERS AND CHATBOTS ON THE AUDIENCE
Artificial intelligence chatbots have become more popular for PR communication purposes, but there is not much data available about their persuasive abilities relative to human PR communication professionals in various forms of communication. A descriptive comparative research methodology was used in this study in order to measure the perceptions o...
By Ali Muhanad Hamid, Aqeel Tahseen Fathalla, Osamah Kareem Rasheed, Raya Qahtan Ahmed