March 2025
Original scientific article
THE ROLE OF FINTECH IN PROMOTING ENVIRONMENTALLY AND ECONOMICALLY SUSTAINABLE CONSUMER BEHAVIOR
The financial sector has witnessed transformative efficiencies with the rapid advancement of financial technology (Fintech), which has the potential to integrate sustainability into environmental and economic practices. Keeping in view the host of large companies functioning in Saudi Arabia, this study has been undertaken to examine the role of Fin...
By Assaf Filfilan, Dr. Mohammed Ibrahim Alattas