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Home Current Archive Editorial board

Special Issues Editor’s Choice articles About
Instructions for papers

Open Access Policy Plagiarism policy Publication ethics and Malpractices Reviewer policy AI Policies
For Authors Aim & Scope Contact

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The platform economy has been growing rapidly, intensifying digital transformation efforts. Still, most platform companies fail to convert technological investments into sustainable value due to disjointed ecosystem coordination and a short-term marketing focus. This paper will explore the role of ecosystem-based marketing, facilitated by digital t...

By S. Karunakaran, V. Saillaja, R. Suguna, B. Sureshbabu