In the telecom sector, which generates vast amounts of data daily due to its extensive client base, retaining present customers is more cost-effective than attaining new ones. Business analysts and CRM specialists must comprehend the reasons behind customer churn and identify behavioral patterns within client data. This study develops a churn forec...

By N. Rakesh, B.A. Mohan, U. Kumaran, G.L. Prakash, Rajakumar Arul, Kalaipriyan Thirugnanasambandam