September 2026
Original scientific article
APPLICATION OF NEURO-SYMBOLIC KNOWLEDGE MINING FOR CUSTOMER BEHAVIOR ANALYSIS AND STRATEGIC CRM DECISION-MAKING
Rapid development of digital platforms has led to an abundance of data collected from customers, necessitating the use of intelligent methods that can be used to analyze behavior patterns and aid in making effective Customer Relationship Management (CRM) decisions. Current CRM artificial intelligence systems mainly aim at high prediction accuracy a...
By Reem Abdalla, H Niroshini Infantia