September 2026
Original scientific article
ROLE OF SOCIAL MEDIA ENGAGEMENT METRICS IN SHAPING CUSTOMER PERCEIVED VALUE AND REVISIT INTENTION IN BUDGET HOTEL SEGMENTS
Background: The social media engagement has become a crucial ingredient of customer perception in the hospitality industry, especially in budget segments where online reviews make a lot of difference in their decision-making. By understanding the impact of engagement metrics on perceived value and revisit intention, hotel managers can gain insights...
By J. Jacquline Martina, S. Senthil Kumar, K. Nazni, K. Subathra