September 2026
Original scientific article
PSYCHOLOGICAL FACTORS INFLUENCING TOURISM BUSINESS PROMOTION AND SALES WITH AN AI-ASSISTED PROMOTIONAL FRAMEWORK
In recent times, tourism organizations have been requiring personalized promotional plans based on the preferences, behavior, and psychology of tourists. Traditional methods of promotion often target larger customer segments, which may not always suit individual tourism contexts. In such scenarios, this study will try to bridge the gap by consideri...
By L. Chandni, R. Sangeetha