September 2026
Original scientific article
SUSTAINABLE FINANCE IN THE AGE OF AI AND GREEN BANKING ADOPTION AMONG INDIAN BANKING CUSTOMERS
The increasing use of artificial intelligence (AI) in banking opens up possibilities for advancing eco-friendly banking, however, there is little empirical evidence on the interaction between AI service features, environmental and functional perceptions, and customer adoption in India. The research analyzes the relationship of environmental concern...
By M. J. Sumaiah Shaheen, M. Karthikeyan