FORECASTING CONSUMER DEMAND AND ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON BRAND EQUITY USING ARIMA AND SEM MODELS
Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...
By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna
DATA-DRIVEN SUPPLY CHAIN AND FINANCIAL MANAGEMENT FRAMEWORK FOR RISK OPTIMIZATION IN HIGH-TECHNOLOGY MANUFACTURING INDUSTRIES
In the dynamic environment of the high-technology production, the supply chain and financial risks management have become more important to maintain the continuity of the operations and profitability. Although a large amount of data is available, most industries continue to struggle to use this data to optimize all risks holistically. In this paper...
By Priya Sethuraman, M. Kalaivani, K. Latha, B. Kiruthiga