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Home Current Archive Editorial board

Special Issues Editor’s Choice articles About
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As digital marketing platforms evolve, there is an increasing need for intelligent customer segmentation methods to comprehend complex customer behaviors and enable personalized marketing strategies. The conventional approaches to customer segmentation are mainly based on demographics and transactions of customers, which limit the effectiveness of ...

By Vijayakanthan Selvaraj, Arasuraja Ganesan, V. Aruna, M. Vijayakumar