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Home Current Archive Editorial board

Special Issues Editor’s Choice articles About
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This research paper examines how the strategic marketing analytics, which combines big data, artificial intelligence (AI), and knowledge management can be used to improve the competitive advantage in data-driven markets. The research tests the effectiveness of AI-driven analytics in enhancing the performance of the market, customer high retention a...

By M. Venith Vijay, Vijayakanthan Selvaraj, R. Muzhumathi, P. Sundara BalaMurugan