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Home Current Archive Editorial board

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This study analyzes the influence of Zen-C tourist engagement, a behavioral framework combining mindful, wellness-oriented travel preferences (Zen Factor) with post-pandemic safety and mobility adjustments (C Factor), on wine tourism growth at Sula Vineyards, India. Employing a quantitative cross-sectional design, primary data were collected via a ...

By S. Mahesh, R. Sangeetha