ENTREPRENEURIAL MARKETING AND INNOVATION CAPABILITIES IN HIGH TECHNOLOGY STARTUPS IN EMERGING ECONOMIES
Emerging economies have a dynamic and challenging business environment, which requires entrepreneurial marketing and innovation capabilities of the high-tech startups. Such startups are usually faced with issues of lack of resources, regulation and lack of proper infrastructure. In this regard, it is important to combine entrepreneurial marketing p...
By Jainish Roy, Rajesh Sehgal
GEOTECHNICAL APPROACHES FOR BUILDING EARTHQUAKE-RESILIENT INFRASTRUCTURE IN URBAN ENVIRONMENTS
The seismic nature of the soil in urban spheres is very susceptible to seismic ground failures caused by intricate soil conditions, extensive development, and outdated construction methods. However, structural solutions have always played the most important role in seismic design; growing evidence points to the importance of geotechnical engineerin...
By Jainish Roy, Rajesh Sehgal