The proposed research explores the effects of social media advertisement on consumer purchasing behavior in the Indian e-commerce market among urban millennials. It was done in a quantitative and explanatory manner where primary data was gathered on 372 millennials in Bengaluru, as frequent users of e-commerce websites such as Amazon, Flipkart, Myn...

By C. Nandan, Suresh Ranganathan, Karthik Reddy, S. Ramesh Babu, M. Krishnamoorthi, Venkata Raghu Babu Nallamalli, S. Mahabub Basha

The study is an empirical study that examines the factors of employee engagement in the organized retailing sector of Bangalore, India. Since the industry is experiencing a rapid digitalization and high employee turnover, it is essential to understand what organizational and technological factors lead to workforce commitment. An organized survey wa...

By S. Varoodhini, Jalaja Anilkumar, Richa Das, T. Bharathi, S. Ramesh Babu, Arshiya Anjum, S. Mahabub Basha

This study looks into how artificial intelligence (AI), especially machine learning (ML), might improve workplace satisfaction and employee engagement among mid-level IT professionals in Bangalore. The report examines the strategic uses of AI in digital trust systems, employee profiling, and predictive analytics, based on a structured survey of 434...

By Amthul Naseeb, S. Ramesh Babu, Jalaja Anilkumar, Mounica Vallabhaneni, Indumathi, N. Venkatarathnam, S. Mahabub Basha