September 2026
Original scientific article
A MACHINE LEARNING FRAMEWORK FOR EVALUATING CONSUMER PERCEPTIONS OF AI-GENERATED INFLUENCERS COMPARED TO HUMAN INFLUENCERS IN BRAND PROMOTION
The growing popularity of AI-generated virtual influencers on platforms like Instagram, TikTok, and YouTube has brought about changes in digital marketing through scalable and controllable promotion strategies for brands. Unfortunately, there is still a lack of quantitative models to help compare and measure consumer perceptions about AI-generated ...
By P. Saravanan, V.M. Shenbagaraman, Saravanan Devadoss, N. Arunfred