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Adaptive algorithms have become increasingly influential in shaping the nature of immersive digital experiences and have been used to continually personalise content, recommendations, and behavioural prompts. Since over 70% of users interact with AI-modified systems daily, algorithmic mediation is a factor in almost two-thirds of content viewing an...

By Mashkhura Khalimova, Nodira Urinova, Shohjahon Dehkonboev, Shakhlo Iskhakova, Atham Jurayev, Fotima Rafikova, Dilbar Jabborova