Home Current Archive Editorial board
About us
Special Issues Editor’s Choice articles About
Instructions for papers
Editorial policy
Open Access Policy Plagiarism policy Publication ethics and Malpractices Reviewer policy AI Policies
For Authors
Aim & Scope
Contact
Links
Technical Institute Bijeljina Government of Republic of Srpska Ministry of STDHEIS Academy of Sciences and Arts of the Republika Srpska Serbian Academy of Sciences and Arts Croatian Academy of Science and Arts
×
Home Current Archive Editorial board

Special Issues Editor’s Choice articles About
Instructions for papers

Open Access Policy Plagiarism policy Publication ethics and Malpractices Reviewer policy AI Policies
For Authors Aim & Scope Contact

Archive

More Filters

Contents

In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse