December 2025
Original scientific article
ENHANCING IP COMMERCIALIZATION PERFORMANCE IN SOCIAL SCIENCE ACADEMICS AND THE ROLE OF ENTREPRENEURIAL ORIENTATION, UNIVERSITY SUPPORT, AND SELF-EFFICACY
This research aims to propose and empirically examine a framework that explains how entrepreneurial orientation elements contribute to intellectual property commercialization performance among social science academicians in Malaysian public universities. Specifically, the framework explores the mediating role of university support and the moderatin...
By Khairil Azfar Bin Ahmad Zubir, Muhamad Ali Imran Bin Kamarudin