QUICK COMMERCE AND THE NEW DIGITAL DIVIDE: ASSESSING ITS IMPACT ON FINANCIAL INCLUSION IN URBAN INDIA
Based on an analysis of the mediating impact of digital literacy, platform accessibility, and digital ecosystem trust, this paper examines the impact of quick commerce (q-commerce) on financial inclusion in urban India. Reliability analysis, correlation analysis, multiple regression analysis, and parallel mediation analysis were used using survey d...
By P Hameem Khan, P. Muni Sravan Kumar Reddy, R. Aravind, G. Nagaraju, N. Pavani, E. Sathiya Priya
CONSUMER TRUST AND ADOPTION OF DIGITAL LENDING SERVICES INVESTIGATING FACTORS INFLUENCING USER ACCEPTANCE AND CONTINUED USE OF DIGITAL LENDING APPS
The fast digitalization of financial services has introduced a new digital lending platform into the financial services market, which is easy to use and fast to provide credit. Circumference of behavioral intention, however, is a key manifestation of the uptake of these services and largely depends on trust, service quality, perceived ease, and per...
By P Hameem Khan, S.K. Mohammed Altaf, B. Raja Rao, A. MamathKumar, A. Nitheesha