MARKETING AND INNOVATION MANAGEMENT CAPABILITIES IN SCIENCE AND TECHNOLOGY-BASED ENTERPRISES
The enterprises, which are science and technology-based (STBEs), work in a highly dynamic and knowledge-intensive environment where long-lasting competitiveness is determined by the success in matching innovation and marketing potential. Although these capabilities have been studied separately in previous research, a noticeable lack of empirical re...
By Najmitdinov Akhadkhon Khamitdkhanovich, Sardorbek Isroilov, Ibragimov Ulmas Rakhmanovich, Gofurjanov Ibrokhimjon Ilkhomjon Ugli, Tokhir Khorilov Gaybiddinovich