APPLYING THE 4PS MARKETING MODEL TO EVALUATE THE SUCCESS OF E-COMMERCE STRATEGIES IN CONSUMER RETENTION
This study examines how well e-commerce tactics work to encourage client retention in digital retail settings using the 4Ps Marketing Strategy (Product, Place, Price, and Promotion). The study addresses the gap of missing an integrated quantitative framework capable of systematically linking the conventional marketing mix dimensions with measurable...
By Arasuraja Ganesan, G.H. Kerinab Beenu, V. Aruna, K. Rajamani
INVESTIGATING THE ROLE OF EMOTIONAL INTELLIGENCE IN ENHANCING CONFLICT RESOLUTION AND TEAM COLLABORATION IN MULTIGENERATIONAL WORKFORCES
The paper explores the importance of emotional intelligence (EI) in conflict-solving and effective teamwork in multigenerational workforces. As the workplace demographics continue to diversify, comprising Baby Boomers, Generation X, Millennials, and Generation Z, it is important to know how EI can help eliminate generational differences, encourage ...
By J. Prateeba Devi, R.S. Lekshmi, V. Sheela Mary, K. Rajamani