This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

This study examines how well e-commerce tactics work to encourage client retention in digital retail settings using the 4Ps Marketing Strategy (Product, Place, Price, and Promotion). The study addresses the gap of missing an integrated quantitative framework capable of systematically linking the conventional marketing mix dimensions with measurable...

By Arasuraja Ganesan, G.H. Kerinab Beenu, V. Aruna, K. Rajamani

The paper explores the importance of emotional intelligence (EI) in conflict-solving and effective teamwork in multigenerational workforces. As the workplace demographics continue to diversify, comprising Baby Boomers, Generation X, Millennials, and Generation Z, it is important to know how EI can help eliminate generational differences, encourage ...

By J. Prateeba Devi, R.S. Lekshmi, V. Sheela Mary, K. Rajamani