The paper discusses the application of behavioral economics in consumer decision-making in the sustainable product market. Behavioral economics is contrasted to the traditional economic theory, which assumes rationality of choices based on the maximization of utility, where behavioral factors, including psychological biases, social norms, and emoti...

By Arasuraja Ganesan, R. Velanganni, Vijayakanthan Selvaraj, M. Rajapriya

This research paper examines how the strategic marketing analytics, which combines big data, artificial intelligence (AI), and knowledge management can be used to improve the competitive advantage in data-driven markets. The research tests the effectiveness of AI-driven analytics in enhancing the performance of the market, customer high retention a...

By M. Venith Vijay, Vijayakanthan Selvaraj, R. Muzhumathi, P. Sundara BalaMurugan