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Original scientific article

AN EMPIRICAL ANALYSIS OF DIGITAL HR CAPABILITIES AND THE ALIGNMENT OF TECHNOLOGY, TALENT, AND STRATEGY IN INDIAN ORGANIZATIONS

By
Dr. Neha Sharma Orcid logo ,
Dr. Neha Sharma

Associate professor, Faculty of Hotel Management and Catering Technology, Parul University , Gujarat , India

Amthul Naseeb Meher Orcid logo ,
Amthul Naseeb Meher

Assistant Professor, School of Law, Dayananda Sagar University , Bengaluru, Karnataka , India

Abdul Khabir Orcid logo ,
Abdul Khabir

Deputy Director, Department of Tribal Affairs , Jammu and Kashmir , India

T.B. Indera Kala Orcid logo ,
T.B. Indera Kala

Assistant Professor, Department of Humanities and Social Sciences, Dr. NSAM First Grade College, Nitte (Deemed to be University) , Bengaluru, Karnataka , India

G. Mahesh Orcid logo ,
G. Mahesh

Assistant Professor, School of Commerce, Jain Deemed to be University , Bengaluru, Karnataka , India

Naina Malhotra Orcid logo
Naina Malhotra

Assistant Professor, Department of English, Graphic Era Hill University , Haldwani, Uttarakhand , India

Abstract

This is empirical research that explores the effects of Digital HR Transformation (DHR) on talent managerial practice and organizational strategy fit in Indian companies. The study is premised on a quantitative method, which involves a structured questionnaire that is filled out by 215 HR practitioners in different industries. Regression modeling and structural equation modeling (SEM) were used to analyze the data. The results indicate that Digital HR Transformation has a significant positive impact on talent management effectiveness, and the correlation between the two has a high value (β= 0.624, p = 0.001). The impacts of this transformation on organizational strategy also have a positive influence (β= 0.571, p = 0.001), such that there is a need to align HR activities with the organizational objectives. The mediation analysis reveals that the effectiveness of talent management is a partial mediator between the effectiveness of DHR and the strategy alignment (β= 035, p=0.001). Moreover, organizational culture was observed to mediate the interaction between the DHR and strategy alignment (β = 0.210, p = 0.014), with adaptive cultures facilitating the outcomes of DHR. The model represents 51.2% of the variation in strategic alignment, indicating that Digital HR Transformation plays an important role in aligning organizational strategies with HR abilities. The research study is relevant to the Resource-Based View (RBV) of HRM and provides valuable recommendations to any organization interested in using digital HR to manage talent and strategic alignment.

Citation

This is an open access article distributed under the  Creative Commons Attribution Non-Commercial License (CC BY-NC) License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. 

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