In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...

By S. Narmatha, S. Mythili

Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...

By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani

The Scrum framework is one of the most popular Agile software development frameworks, due to its versatility, iterative development process, and focus on delivering value in small increments. However, sprint overruns continue to be a significant operational challenge and are usually caused by changes in requirements, misjudging the effort, blocker ...

By V. Sunder, P. Deepalakshmi

The issue of environmental sustainability is now a challenge for manufacturers in developing economies, in which the use of resources is high and the use of cleaner technologies is not widespread. Little evidence of how lean thinking translates into environmental outcomes in the context of green manufacturing is found, especially in the Iraqi indus...

By Asfad Murtada Said, Mundher Abbas Shaalan, Kabas Zuhir Alhasani

This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...

By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung

The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...

By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan

Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...

By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian