Purpose: The study aims to establish the connection between green entrepreneurship variables, environmental management, green technologies, green commitment of individuals, and the environmentally sustainable workforce, and the performance of internationalization of the SME in China. It further examines the mediating position of eco-...

By WANG JING HUI, NOOR AFZAINIZA AFENDI, MUHAMAD ALI IMRAN BIN KAMARUDIN

Cyberbullying are becoming more susceptible to online social networks because of the large-scale usergenerated content. The current methods of detection are primarily post-event methods and lack built-in prevention strategies, thereby limiting their ability to ensure the protection of user privacy and platform security. In this paper, a H...

By N. SHEBA PARI, K. SENTHIL KUMAR

Generative AI (GenAI), especially GPT-3.5-turbo, has transformed the e-commerce marketing process because it offers personalized learning experiences and improves the customer experience. In this paper, we discuss the use of GenAI in consumer behavior analysis and the development of customized marketing strategies. It has been observ...

By BSMAH ALSULAMI, BUDOOR ALWATED, KHADIJAH BARASHID, MANAL ABDULLAH, MONERAH ALOSAIMI, SAMAH ALHUSAYNI

This research aims to propose and empirically examine a framework that explains how entrepreneurial orientation elements contribute to intellectual property commercialization performance among social science academicians in Malaysian public universities. Specifically, the framework explores the mediating role of university support and the moderatin...

By