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Original scientific article

AGILE PROJECT MANAGEMENT STRATEGIES FOR OPTIMIZING CROSS-FUNCTIONAL OPERATIONS AND MARKET ADAPTATION IN HIGH-TECH SUPPLY CHAINS

By
M.N. Prabadevi Orcid logo ,
M.N. Prabadevi

SRM Institute of Science and Technology , Chennai , India

P.A. Mary Auxilia Orcid logo ,
P.A. Mary Auxilia

Loyola Institute of Business Administration , Chennai , India

B. Jeyaprabha Orcid logo ,
B. Jeyaprabha

SRM Institute of Science and Technology , Chennai , India

N. Zeenath Zarina Orcid logo ,
N. Zeenath Zarina

Madras Christian College , Chennai , India

M. Menaka Orcid logo
M. Menaka

Madras Christian College , Chennai , India

Abstract

An environment that is characterised by a high rate of technological change, short product life cycle, and fluctuating market demand demands a high level of technology, and therefore, the conventional project management approaches may no longer be effective. This paper analyzes how agile project management strategies can be used to support cross-functional coordination and better market adaptation in high-tech supply chains. The study will determine the important agile practices that maximise the operational performance, decrease the lead time, and enhance the organisational responsiveness to the dynamic market environment. A mixed-method approach is followed, combining a survey of the project and supply chain professionals working in high-tech industries with a close case study of a few chosen companies. The quantitative data are compared by regression and structural equation modelling in order to measure the relationships between agile adoption, cross-functional integration, and supply chain performance, whereas the qualitative insights offer contextual knowledge about the challenges and enablers of the implementation. The results indicate that iterative planning, real-time collaboration, and a continuous feedback mechanism can be of great benefit in enhancing interdepartmental alignment, decision speed, and demand responsiveness. The practices of an agile firm have been shown to result in greater schedule compliance, less rework, and increased customer satisfaction than conventional ones. The paper draws the conclusion that agile project management is an important key competence for a robust and adaptive high-tech supply chain. In practice, managers are advised to support cross-functional agile teams, invest in digital collaboration tools, and integrate learning cycles into project workflows to maintain a competitive edge in turbulent markets.

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This is an open access article distributed under the  Creative Commons Attribution Non-Commercial License (CC BY-NC) License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. 

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