In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...

By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna

Self-regulated learning is one of the most important constructs within the field of higher education that refers to the processes of planning, monitoring and evaluation of one's academic behavior under limited guidance from external sources. Even though there is an extensive amount of research dedicated to the topic, the contributions of the metaco...

By Malika Talipova, Marietta Karamyan, Shoira Urakova, Sirojjon Berdikulov, Inoyat Tuychieva, Nodira Kodirova, Oygul Teshabayeva, Nargiza Burieva

The issue of youth substance abuse persists as one of public health concern, and the current strategies targeting adolescents through messages related to danger and deficit frames have proven inconsistent in terms of effectiveness in the long term. This paper explores the theory of salutogenesis, which derives its origins from the model of health b...

By Saodat Julmatova, Marina Markendudi, Malika Umedzhanova, Muborak Akhmedova, Dilnoza Abdullayeva, Nargiza Sharifkhodjaeva, Nasiba Salikhova, Khurshid Makhammadiyev

Mergers and Acquisitions (M&A) have been found to be one of the major strategies used in achieving growth, innovation, and competition within the IT industry. Nonetheless, most of the previous studies have focused either on the impact of M&As from the point of view of financial performance or the perspective of employees. The current resear...

By Madhan Shanmugasundaram, P Saravanan, V. M Ponniah

The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...

By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan

It is essential in the context of precision agriculture to be able to give accurate advice about the types of crops to grow, as the suitability of a crop depends on the complicated, nonlinear interactions between soil fertility, nutrient levels, and climatic conditions. Although the existing body of literature currently evaluates each recommender s...

By B Ammanni, Sreerama Murty Maturi

Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...

By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian