In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

This article includes the design, performance assessment, and cost analysis of an 83.2 kWp rooftop solar PV-powered grid-integrated microgrid at a Government Girls Polytechnic institute in Lucknow, India. The evaluation of performance was based on PVsyst software and one year of net-metering real-time data according to the IEC-61724 requirements. L...

By Raghvendra Kumar Yadav, Mohammad Atif Siddiqui

This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

Neurodivergent language learners, including those with differences in attention regulation, sensory processing, and other measures, typically experience higher levels of intrinsic and extraneous cognitive load during vocabulary acquisition, leading to poorer vocabulary retention and slower semantic integration. The proposed study applies the Cognit...

By Saida Makhkamova, Yulduz Mehmonova, Azizakhon Khoshimova, Sevara Zokirova, Dildora Nuraliyeva, Subhida Jabborova, Shaxodat Axmedova

This paper explores the mediation effect of risk perception between demographic characteristics and motorized vehicle users' driving behavior in Indonesia. Driving behavior was evaluated on three categories: violation, error and lapse. A Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis, which was carried out o...

By Bambang Hermanto, Leksmono Suryo Putranto, Dadang M. Ma'soem

The increasing integration of Distributed Energy Resources (DERs) within modern power systems requires Virtual Power Plants (VPPs) to adopt intelligent, adaptive, and scalable scheduling mechanisms to ensure efficient, reliable, and economically optimal operation. This research proposes a hybrid reinforcement learning–based framework that com...

By Srinivasa Rao Sureddy, Nageswara Rao Pulivarthi

Citation impact prediction is complicated by the limitations of previous methods of prediction that are constrained to individual information channels such as textual features, citation networks, or bibliometrics. In this study, proposes a Multi-Channel Fusion Framework that leverages semantic, structural, and contextual information to predict cita...

By Zahraa Yahya Mahdi Al-Mayali, Salam Al-augby

The growing complexity and unpredictability of environments characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) made organizations realize the necessity of improving their resilience through the implementation of sustainable leadership practices and technologies. Although these areas have been studied independently, there is ...

By S. Saranya, S. Benneet, S.G. Yogesh, G. Kalpana, R. Thiyagarajan

Characterizing clay soils in Diwaniyah, Iraq, is important because differences in mineralogy, salt content, and chemical composition can significantly affect the swelling tendency, strength, compressibility, and overall performance of foundation and subgrade soils for pavements. In this context, this research focuses on the study of chemical proper...

By Sura A. Saadoon, Ali A. Al-Robay