In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...

By S. Narmatha, S. Mythili

Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...

By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani

The Scrum framework is one of the most popular Agile software development frameworks, due to its versatility, iterative development process, and focus on delivering value in small increments. However, sprint overruns continue to be a significant operational challenge and are usually caused by changes in requirements, misjudging the effort, blocker ...

By V. Sunder, P. Deepalakshmi

The issue of environmental sustainability is now a challenge for manufacturers in developing economies, in which the use of resources is high and the use of cleaner technologies is not widespread. Little evidence of how lean thinking translates into environmental outcomes in the context of green manufacturing is found, especially in the Iraqi indus...

By Asfad Murtada Said, Mundher Abbas Shaalan, Kabas Zuhir Alhasani

This empirical study investigates the impact of work-life balance on the happiness of office workers in Hanoi's inner city, while also evaluating job satisfaction as a mediating variable in this relationship. In  light of the digital revolution, escalating work pressures, and the blurring boundaries between professional and personal life, it i...

By Nguyen Thi Mo, Do Ba Hieu, Ngo Thuy Trang, Vu Tri Duc, Le Luu Ly

This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...

By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung

The increasing use of artificial intelligence (AI) in banking opens up possibilities for advancing eco-friendly banking, however, there is little empirical evidence on the interaction between AI service features, environmental and functional perceptions, and customer adoption in India. The research analyzes the relationship of environmental concern...

By M. J. Sumaiah Shaheen, M. Karthikeyan

Problem: Academic events, which require considerable amounts of energy, transportation, catering, water, material usage, and waste generation, lack integrated computational methodologies for assessment and optimization of their ecological footprint. Approach: The paper suggests a framework for computational engineering analysis and sustainability o...

By Gouthami Eragamreddy, Indrajit Pal, Sriramakavacham Ramacharan, Prasun Chakrabarti