In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...

By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna

The Scrum framework is one of the most popular Agile software development frameworks, due to its versatility, iterative development process, and focus on delivering value in small increments. However, sprint overruns continue to be a significant operational challenge and are usually caused by changes in requirements, misjudging the effort, blocker ...

By V. Sunder, P. Deepalakshmi

The issue of environmental sustainability is now a challenge for manufacturers in developing economies, in which the use of resources is high and the use of cleaner technologies is not widespread. Little evidence of how lean thinking translates into environmental outcomes in the context of green manufacturing is found, especially in the Iraqi indus...

By Asfad Murtada Said, Mundher Abbas Shaalan, Kabas Zuhir Alhasani

This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...

By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung

The increasing use of artificial intelligence (AI) in banking opens up possibilities for advancing eco-friendly banking, however, there is little empirical evidence on the interaction between AI service features, environmental and functional perceptions, and customer adoption in India. The research analyzes the relationship of environmental concern...

By M. J. Sumaiah Shaheen, M. Karthikeyan

The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...

By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan

Problem: Academic events, which require considerable amounts of energy, transportation, catering, water, material usage, and waste generation, lack integrated computational methodologies for assessment and optimization of their ecological footprint. Approach: The paper suggests a framework for computational engineering analysis and sustainability o...

By Gouthami Eragamreddy, Indrajit Pal, Sriramakavacham Ramacharan, Prasun Chakrabarti