In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

Neurodivergent language learners, including those with differences in attention regulation, sensory processing, and other measures, typically experience higher levels of intrinsic and extraneous cognitive load during vocabulary acquisition, leading to poorer vocabulary retention and slower semantic integration. The proposed study applies the Cognit...

By Saida Makhkamova, Yulduz Mehmonova, Azizakhon Khoshimova, Sevara Zokirova, Dildora Nuraliyeva, Subhida Jabborova, Shaxodat Axmedova

Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...

By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna

This paper explores the mediation effect of risk perception between demographic characteristics and motorized vehicle users' driving behavior in Indonesia. Driving behavior was evaluated on three categories: violation, error and lapse. A Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis, which was carried out o...

By Bambang Hermanto, Leksmono Suryo Putranto, Dadang M. Ma'soem

The increasing integration of Distributed Energy Resources (DERs) within modern power systems requires Virtual Power Plants (VPPs) to adopt intelligent, adaptive, and scalable scheduling mechanisms to ensure efficient, reliable, and economically optimal operation. This research proposes a hybrid reinforcement learning–based framework that com...

By Srinivasa Rao Sureddy, Nageswara Rao Pulivarthi

This empirical study investigates the impact of work-life balance on the happiness of office workers in Hanoi's inner city, while also evaluating job satisfaction as a mediating variable in this relationship. In  light of the digital revolution, escalating work pressures, and the blurring boundaries between professional and personal life, it i...

By Nguyen Thi Mo, Do Ba Hieu, Ngo Thuy Trang, Vu Tri Duc, Le Luu Ly

The increasing use of artificial intelligence (AI) in banking opens up possibilities for advancing eco-friendly banking, however, there is little empirical evidence on the interaction between AI service features, environmental and functional perceptions, and customer adoption in India. The research analyzes the relationship of environmental concern...

By M. J Sumaiah Shaheen, M Karthikeyan

Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...

By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian