The Red Sea is the habitat of rare microbial communities that have evolved in extreme environmental conditions, but their potential for antibiotic production has not been fully explored. The aim of the study was to examine the distribution and diversity of antibiotic-producing bacteria and actinomycetes in the six sites (A1-A6) of the Saudi Arabian...

By Nourah Alzahem, Maged A. Al-Garadi, Arunachalam Chinnathambi, Saleh H. Salmen, Milton Wainwright, Sulaiman Ali Alharbi

The proposed research explores the effects of social media advertisement on consumer purchasing behavior in the Indian e-commerce market among urban millennials. It was done in a quantitative and explanatory manner where primary data was gathered on 372 millennials in Bengaluru, as frequent users of e-commerce websites such as Amazon, Flipkart, Myn...

By C. Nandan, Suresh Ranganathan, Karthik Reddy, S. Ramesh Babu, M. Krishnamoorthi, Venkata Raghu Babu Nallamalli, S. Mahabub Basha

The conventional undergraduate psychology programs find it challenging to offer genuine clinical exposure because of the ethical considerations, the high prices of the standardized patients, and the lack of dynamism of the written case studies. The paper addresses the idea of integrating Generative AI (GenAI)-based clinical persona as a modificatio...

By Odiljon Qobilov, Iltifotxon Abdinazarova, Saida Makhkamova, Gulbahor Kholdorova, Mokhira Kuvvatova, Komila Umarova, Gulchexrabonu Isamova

This paper examines the effectiveness of Generative AI (GenAI) as a socio-pragmatic aid that can improve Cross-Cultural Communicative Competence (CCCC) in advanced language learners (N = 80). Although such learners may be highly proficient in their language, A so-called pragmatic gap may also be faced in attempts to negotiate complex social interac...

By Temur Irmuxamedov, Jahongirmirzo Maxmudov, Gulshan Ibragimova, Aziza Muminova, Alevtina Muradova, Fotima Safarova, Bayramdurdi Sapaev

The growing awareness of emotional competence as a key professional skill for effective teaching stands in stark contrast to the prevailing priorities of cognitive and disciplinary knowledge acquisition in early teacher training programs. The paper explores the neuropedagogical dimensions of emotional competence and outlines didactic practices comp...

By Dilshoda Mubarakova, Dildor Eshmuratova, Sanobar Shadmanova, Nilufar Khodjaeva, Zulfiya Mamarajabova, Bahodir Kandov, Aynura Bekjanova

Organizational leaders increasingly need to be able to remain effective at making decisions, controlling their emotions, and being productive with other people, even in times of increased scrutiny. While emotional intelligence has been studied extensively, there has been very little empirical research on how the integration of neuro-emotional capab...

By Majo George, R.S. Lekshmi, V. Sheela Mary, G. Nirmala, M. Amaravathi

Artificial intelligence chatbots have become more popular for PR communication purposes, but there is not much data available about their persuasive abilities relative to human PR communication professionals in various forms of communication. A descriptive comparative research methodology was used in this study in order to measure the perceptions o...

By Ali Muhanad Hamid, Aqeel Tahseen Fathalla, Osamah Kareem Rasheed, Raya Qahtan Ahmed

Seepage through concrete dams plays an important role in the stability of the foundations due to the fact that high uplift pressures and exit gradients can cause piping, erosion, and ultimately the collapse of the structure. This research focuses on the effect of the position and the depth of the sheet piles on seepage in concrete dams employing a ...

By Alaa Mohsin Dawood, Noor Hashim Abd Almunaf, Hawraa Khalid Hannon, Furqan Wahhab Abdulsada, Melak Haider Almosawy

The current teaching method of foreign languages is more and more adopting the method of using intelligent software to observe the learner's behavior and adapt teaching methods accordingly, but the teaching software currently used in the field of English learning still has many limitations such as relying on rigid rule sets or single-pass learning ...

By Zebo Botirova, Gulnoza Oybekova, Muzayyamkhon Zokirkhonova, Maftuna Rakhmatova, Feruza Erkulova, Rasulbek Ergashev

Rapid development of digital platforms has led to an abundance of data collected from customers, necessitating the use of intelligent methods that can be used to analyze behavior patterns and aid in making effective Customer Relationship Management (CRM) decisions. Current CRM artificial intelligence systems mainly aim at high prediction accuracy a...

By Reem Abdalla, H Niroshini Infantia