This study investigates how the reputation of social media influencers affects online prosocial behaviour, focusing on the sequential mediating roles of parasocial interaction and perceived homophily. Grounded in Source Credibility Theory, Parasocial Interaction Theory, the Similarity-Attraction Paradigm, and Social Cognitive Theory, the research a...

By N. Dhivya Lakshmi, Vijayakanthan Selvaraj

Static Synchronous Compensators (STATCOMs) require precise controller tuning to maintain voltage stability in modern power grids. Fractional Order Proportional-Integral (FOPI) controllers offer enhanced flexibility over integer-order designs, yet existing tuning methods rely on weighted-sum formulations that conflate conflicting objectives through ...

By Rafid Ali Ridha Ibrahim, Anuar Mikdad Muad, Yushaizad Yusof

The growing awareness of emotional competence as a key professional skill for effective teaching stands in stark contrast to the prevailing priorities of cognitive and disciplinary knowledge acquisition in early teacher training programs. The paper explores the neuropedagogical dimensions of emotional competence and outlines didactic practices comp...

By Dilshoda Mubarakova, Dildor Eshmuratova, Sanobar Shadmanova, Nilufar Khodjaeva, Zulfiya Mamarajabova, Bahodir Kandov, Aynura Bekjanova

Artificial intelligence chatbots have become more popular for PR communication purposes, but there is not much data available about their persuasive abilities relative to human PR communication professionals in various forms of communication. A descriptive comparative research methodology was used in this study in order to measure the perceptions o...

By Ali Muhanad Hamid, Aqeel Tahseen Fathalla, Osamah Kareem Rasheed, Raya Qahtan Ahmed

The decisions made in investing among salaried individuals are guided by financial objectives, risk appetite, and demographics, with gold and real estate continuing to be some of the most favored ones in India. In this study, investment preference for gold and real estate among salaried individuals in India and a prediction model for predicting pre...

By Twinkle, S Nazim Sha

One of the essential aspects of education in architecture is aesthetic knowledge, which impacts creativity, the thinking process, and the evaluation of architectural quality. However, not many empirical studies were carried out in order to understand the development of aesthetic knowledge for architecture students of various levels. The current stu...

By Mayyadah L Abdulwahhab, Noor A. M. Aalhashem, Hiba Salih Meften, Ashwaq Fadhel Muhkaber Alomari

In resource-constrained, conflict-affected primary healthcare settings, communication hurdles persist despite the fact that efficient communication between healthcare personnel and patients is essential to attaining the best possible healthcare results. The purpose of this study was to evaluate the communication skills, behaviors, and perceived obs...

By Ruya Abdulhadi Mohammed Saeed Al-Rawi

In fast-developing Indian cities, congestion is a significant concern, as travel times are much longer, the environment is negatively affected, and infrastructure is overstretched. Conventional traffic management systems tend to be ineffective at addressing such problems because they rely on fixed traffic lights and lack data inputs. This paper pre...

By Anjali Goswami, Anjali Krushna Kadao

Manufacturing systems that are technology-intensive have high interdependencies between financial decisions on investments, the change in production capacity, and operational efficiency. Traditional methods tend to look at financial and operational planning in isolation, resulting in poor performance of the system and poor use of resources. In orde...

By Megala Rajendran, Yokubbaeva Umida Abduvakhob kizi, Kosimov Khusniddin Badriddinovich, Ergashev Rasulbek Sokhib ugli, Iplina Antonina Aleksandrovna

This study looks into how artificial intelligence (AI), especially machine learning (ML), might improve workplace satisfaction and employee engagement among mid-level IT professionals in Bangalore. The report examines the strategic uses of AI in digital trust systems, employee profiling, and predictive analytics, based on a structured survey of 434...

By Amthul Naseeb, S. Ramesh Babu, Jalaja Anilkumar, Mounica Vallabhaneni, Indumathi, N. Venkatarathnam, S. Mahabub Basha