This study examines how well e-commerce tactics work to encourage client retention in digital retail settings using the 4Ps Marketing Strategy (Product, Place, Price, and Promotion). The study addresses the gap of missing an integrated quantitative framework capable of systematically linking the conventional marketing mix dimensions with measurable...

By Arasuraja Ganesan, G.H. Kerinab Beenu, V. Aruna, K. Rajamani

Urban land use maps give necessary information about the location and availability of different uses of lands in cities. Conventional mapping techniques take much time and money but with GIS techniques this process becomes quick and easier. This study examines the land uses of the Kinda district in Kufa city, Iraq, using GIS mapping techniques. The...

By Ahmed Yahya Abd Abbas, Safaa M. Almudhafar, Basim Almayyahi

Volatility is one of the most important factors in investment decision-making and financial risk management, and the role of volatility modelling in comprehending market dynamics is crucial. In this study, the volatility behaviour of six major stock markets in Asia—India, China, Japan, South Korea, Singapore and Hong Kong—has been explo...

By B. Tamil Selvan, K.T. Vijay Karthigeyan, Diksha Halder, J. Anand, K. Santhi, D. Sridevi

Incorporation of renewable energy resources in contemporary electricity generation systems has led to major difficulties in attaining effective energy harnessing, constant voltage regulation, and efficient power management amid varying environments. Traditional Maximum Power Point Tracking (MPPT) strategies, like the Perturb & Observe (P&O)...

By Haritha Inapagolla, R Ashok Bakkiyaraj, Katragadda Swarnasri

The issue of transport sustainability evaluation is difficult in developing countries since transport growth does not necessarily reflect the improved state of environmental conditions, road safety, and efficiency. In Iraq, the data on transport sector performance is provided separately for each sector and thus cannot be evaluated collectively. The...

By Helen M. Abdul Hussein, Safaa M. Almudhafar, Basim A. Almayahi

The rising number of firms adopting ESG reporting frameworks has led to several inconsistencies in ESG ratings by various agencies, making it difficult to assess corporate sustainability performance for the benefit of the stakeholders, investors, and regulatory agencies. While the Business Responsibility and Sustainability Reporting (BRSR), which i...

By Lakshmi Narasimha Prasad Nagaragere, S. Prabakar

Samarkand and Bukhara, two of the most historically important cities on the Silk Road, have been renowned for centuries for their architectural charm and cultural legacy. This article discusses their architectural development, analyzing how Persian, Turkic, and Islamic traditions influenced their cityscapes. The article emphasizes the application o...

By Ollabergan Allaberganov, Nargiza Mirtalipova, Gulnozakhon Ganieva, Guli Isayeva, Shamsikamar Abatova, Nodira Nurullayeva, Dilfuzakhon Kozokboeva, Mavzuna Mukhiddinova

Providing clean and affordable energy for domestic use remains a persistent challenge in hot and arid regions, particularly in off-grid communities. This study presents a geo-environmental analysis of an innovative low-cost solar stove designed using recycled aluminum heat exchangers and copper tubing, pressurized with air to enhance thermal conduc...

By Zainab A Alzarfi, Safaa M. Almudhafar, Israa Jafar, Jameel Al-Naffakh, Basim Almayahi

Within SAP ERP systems, large-scale enterprise environments grapple with financial transaction reconciliation along with compliance monitoring as some of the most intricate and error-prone processes. This research examines automating reconciliation processes augmented with real-time compliance monitoring through the integration of RPA into SAP S/4 ...

By Nagendra Harish Jamithireddy

This study presents an advanced nonlinear numerical analysis using ABAQUS to assess the blast resistance of curved rubber-reinforced concrete (RRC) barrier walls. Four types of concrete, normal concrete (NC), and rubberized concretes with 10%, 30%, and 50% rubber particle volume fractions (RC10, RC30, RC50) were modeled and evaluated under blast lo...

By Islam Ali Mahmoud, Ashraf A. A. Beshr, Ahmed E. Sedawy