In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This is empirical research that explores the effects of Digital HR Transformation (DHR) on talent managerial practice and organizational strategy fit in Indian companies. The study is premised on a quantitative method, which involves a structured questionnaire that is filled out by 215 HR practitioners in different industries. Regression modeling a...

By Neha Sharma, Amthul Naseeb Meher, Abdul Khabir, T.B. Indera Kala, G. Mahesh, Naina Malhotra

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

This article includes the design, performance assessment, and cost analysis of an 83.2 kWp rooftop solar PV-powered grid-integrated microgrid at a Government Girls Polytechnic institute in Lucknow, India. The evaluation of performance was based on PVsyst software and one year of net-metering real-time data according to the IEC-61724 requirements. L...

By Raghvendra Kumar Yadav, Mohammad Atif Siddiqui

Neurodivergent language learners, including those with differences in attention regulation, sensory processing, and other measures, typically experience higher levels of intrinsic and extraneous cognitive load during vocabulary acquisition, leading to poorer vocabulary retention and slower semantic integration. The proposed study applies the Cognit...

By Saida Makhkamova, Yulduz Mehmonova, Azizakhon Khoshimova, Sevara Zokirova, Dildora Nuraliyeva, Subhida Jabborova, Shaxodat Axmedova

This paper explores the mediation effect of risk perception between demographic characteristics and motorized vehicle users' driving behavior in Indonesia. Driving behavior was evaluated on three categories: violation, error and lapse. A Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis, which was carried out o...

By Bambang Hermanto, Leksmono Suryo Putranto, Dadang M. Ma'soem

The increasing integration of Distributed Energy Resources (DERs) within modern power systems requires Virtual Power Plants (VPPs) to adopt intelligent, adaptive, and scalable scheduling mechanisms to ensure efficient, reliable, and economically optimal operation. This research proposes a hybrid reinforcement learning–based framework that com...

By Srinivasa Rao Sureddy, Nageswara Rao Pulivarthi

This empirical study investigates the impact of work-life balance on the happiness of office workers in Hanoi's inner city, while also evaluating job satisfaction as a mediating variable in this relationship. In  light of the digital revolution, escalating work pressures, and the blurring boundaries between professional and personal life, it i...

By Nguyen Thi Mo, Do Ba Hieu, Ngo Thuy Trang, Vu Tri Duc, Le Luu Ly

The increasing use of artificial intelligence (AI) in banking opens up possibilities for advancing eco-friendly banking, however, there is little empirical evidence on the interaction between AI service features, environmental and functional perceptions, and customer adoption in India. The research analyzes the relationship of environmental concern...

By M. J Sumaiah Shaheen, M Karthikeyan

Problem: Academic events, which require considerable amounts of energy, transportation, catering, water, material usage, and waste generation, lack integrated computational methodologies for assessment and optimization of their ecological footprint. Approach: The paper suggests a framework for computational engineering analysis and sustainability o...

By Gouthami Eragamreddy, Indrajit Pal, Sriramakavacham Ramacharan, Prasun Chakrabarti