CONSCIOUS CONSUMERISM CAUSE RELATED MARKETING IN GEN Z AWARENESS AND ACTION
The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...
By R. Remya, A. Dharmaraj
GENERATIVE AI DRIVEN SOCIO PRAGMATIC SCAFFOLDING FOR DEVELOPING CROSS CULTURAL COMMUNICATIVE COMPETENCE IN ADVANCED LANGUAGE LEARNERS
The cultivation of cross-cultural communicative competence (CCCC) among advanced language learners remains ongoing, particularly regarding exposure to authentic socio-pragmatic contexts and the lack of adaptive feedback in traditional learning. The research paper suggests a socio-pragmatic scaffolding system that uses large language models to gener...
By Choi So Young, Moximir Mamadjanova, Fatima Vakhidova, Gavkhar Tursunova, Bakhtijon Isroilova, Ozoda Achilova, Komila Shoyimova
STUDY THE OPTICAL AND ELECTRICAL PROPERTIES OF (AU/PS/P-SI/AL) THIN FILM PREPARED BY THE THERMAL EVAPORATION TECHNIQUE
This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...
By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi
THE IMPACT OF CAPITAL STRUCTURE ON THE PROFITABILITY OF POWER INDUSTRY COMPANIES
The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...
By Dong Thi Van Hong
DETERMINANTS OF ELECTRIC VEHICLE PURCHASE INTENTION AMONG CONSUMERS IN ERNAKULAM DISTRICT
The use of electric vehicles (EVs) is rapidly changing due to the rising environmental issues and the shift to the system of sustainable transportation, which includes factors such as government incentives, advancements in battery technology, and increasing consumer awareness about climate change. This paper looks at the factors that affect the int...
By C.A. Anjana, T.Y. Ebenezer Paul Rajan
IMPACT OF TECH-ENABLED AUDIO-TACTILE AID IN TEACHING IMPORTANT HISTORICAL PLACES TO CHILDREN WITH VISUAL IMPAIRMENT
This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...
By Alagumani Kannan, K. Sambath Rani
DEEP INCEPTION V7 INTEGRATED CONVOLUTIONAL NEURAL NETWORK FOR DEEPFAKE PREDICTION IN ONLINE CONTENT USING ADVANCED TECHNOLOGY
The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...
By S. Narmatha, S. Mythili
SPATIAL DISTRIBUTION AND DETERMINANTS OF AUTISM SPECTRUM DISORDER AMONG CHILDREN IN BABYLON GOVERNORATE, IRAQ: A GIS-BASED EPIDEMIOLOGICAL STUDY
Autism Spectrum Disorder (ASD) is a major neurodevelopmental disorder with a growing global incidence, and needs to be better understood in terms of its spatial patterns and risk factors to inform health policy. This study conducted a spatial-statistical analysis to detect spatial patterns and factors of ASD in children under 15 years in Iraq's Bab...
By Maysaa Y Al-Dujaili, Jawad K Al-Hasnawi, Arafat H Al-Dujaili
FORECASTING CONSUMER DEMAND AND ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON BRAND EQUITY USING ARIMA AND SEM MODELS
Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...
By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna
EXPLORING THE EVOLUTION OF DIGITAL AND PLATFORM COMPETENCIES IN THE MODERN ECONOMY
Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...
By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani