GENERATIVE AI DRIVEN SOCIO PRAGMATIC SCAFFOLDING FOR DEVELOPING CROSS CULTURAL COMMUNICATIVE COMPETENCE IN ADVANCED LANGUAGE LEARNERS
The cultivation of cross-cultural communicative competence (CCCC) among advanced language learners remains ongoing, particularly regarding exposure to authentic socio-pragmatic contexts and the lack of adaptive feedback in traditional learning. The research paper suggests a socio-pragmatic scaffolding system that uses large language models to gener...
By Choi So Young, Moximir Mamadjanova, Fatima Vakhidova, Gavkhar Tursunova, Bakhtijon Isroilova, Ozoda Achilova, Komila Shoyimova
DETERMINANTS OF ELECTRIC VEHICLE PURCHASE INTENTION AMONG CONSUMERS IN ERNAKULAM DISTRICT
The use of electric vehicles (EVs) is rapidly changing due to the rising environmental issues and the shift to the system of sustainable transportation, which includes factors such as government incentives, advancements in battery technology, and increasing consumer awareness about climate change. This paper looks at the factors that affect the int...
By C.A. Anjana, T.Y. Ebenezer Paul Rajan
SPATIAL DISTRIBUTION AND DETERMINANTS OF AUTISM SPECTRUM DISORDER AMONG CHILDREN IN BABYLON GOVERNORATE, IRAQ: A GIS-BASED EPIDEMIOLOGICAL STUDY
Autism Spectrum Disorder (ASD) is a major neurodevelopmental disorder with a growing global incidence, and needs to be better understood in terms of its spatial patterns and risk factors to inform health policy. This study conducted a spatial-statistical analysis to detect spatial patterns and factors of ASD in children under 15 years in Iraq's Bab...
By Maysaa Y Al-Dujaili, Jawad K Al-Hasnawi, Arafat H Al-Dujaili
EXPLORING THE EVOLUTION OF DIGITAL AND PLATFORM COMPETENCIES IN THE MODERN ECONOMY
Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...
By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani
APPLYING THE 4PS MARKETING MODEL TO EVALUATE THE SUCCESS OF E-COMMERCE STRATEGIES IN CONSUMER RETENTION
This study examines how well e-commerce tactics work to encourage client retention in digital retail settings using the 4Ps Marketing Strategy (Product, Place, Price, and Promotion). The study addresses the gap of missing an integrated quantitative framework capable of systematically linking the conventional marketing mix dimensions with measurable...
By Arasuraja Ganesan, G.H. Kerinab Beenu, V. Aruna, K. Rajamani
AGENT-BASED SPRINT MITIGATION FOR RISK-RESILIENT SCRUM EXECUTION: A CONTROLLED SIMULATION STUDY
The Scrum framework is one of the most popular Agile software development frameworks, due to its versatility, iterative development process, and focus on delivering value in small increments. However, sprint overruns continue to be a significant operational challenge and are usually caused by changes in requirements, misjudging the effort, blocker ...
By V. Sunder, P. Deepalakshmi
INTEGRATING LEAN THINKING AND GREEN MANUFACTURING FOR SUSTAINABLE ENVIRONMENTAL PERFORMANCE IMPROVEMENT
The issue of environmental sustainability is now a challenge for manufacturers in developing economies, in which the use of resources is high and the use of cleaner technologies is not widespread. Little evidence of how lean thinking translates into environmental outcomes in the context of green manufacturing is found, especially in the Iraqi indus...
By Asfad Murtada Said, Mundher Abbas Shaalan, Kabas Zuhir Alhasani
ASSESSING THE IMPACT OF EQUITY CAPITAL ON THE PROFITABILITY OF JOINT-STOCK COMMERCIAL BANKS IN VIETNAM
This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...
By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung
DEVELOPING A COMPREHENSIVE HEALTH SCORING SYSTEM FOR STATIC, ROTATING, AND ELECTRICAL EQUIPMENT IN OIL REFINERIES
The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...
By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan
VIRTUAL CONSUMER TWIN FRAMEWORK FOR PREDICTIVE MARKETING AND CUSTOMER RETENTION
Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...
By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian