In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

This is empirical research that explores the effects of Digital HR Transformation (DHR) on talent managerial practice and organizational strategy fit in Indian companies. The study is premised on a quantitative method, which involves a structured questionnaire that is filled out by 215 HR practitioners in different industries. Regression modeling a...

By Neha Sharma, Amthul Naseeb Meher, Abdul Khabir, T.B. Indera Kala, G. Mahesh, Naina Malhotra

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

This article includes the design, performance assessment, and cost analysis of an 83.2 kWp rooftop solar PV-powered grid-integrated microgrid at a Government Girls Polytechnic institute in Lucknow, India. The evaluation of performance was based on PVsyst software and one year of net-metering real-time data according to the IEC-61724 requirements. L...

By Raghvendra Kumar Yadav, Mohammad Atif Siddiqui

Neurodivergent language learners, including those with differences in attention regulation, sensory processing, and other measures, typically experience higher levels of intrinsic and extraneous cognitive load during vocabulary acquisition, leading to poorer vocabulary retention and slower semantic integration. The proposed study applies the Cognit...

By Saida Makhkamova, Yulduz Mehmonova, Azizakhon Khoshimova, Sevara Zokirova, Dildora Nuraliyeva, Subhida Jabborova, Shaxodat Axmedova

This paper explores the mediation effect of risk perception between demographic characteristics and motorized vehicle users' driving behavior in Indonesia. Driving behavior was evaluated on three categories: violation, error and lapse. A Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis, which was carried out o...

By Bambang Hermanto, Leksmono Suryo Putranto, Dadang M. Ma'soem

The increasing integration of Distributed Energy Resources (DERs) within modern power systems requires Virtual Power Plants (VPPs) to adopt intelligent, adaptive, and scalable scheduling mechanisms to ensure efficient, reliable, and economically optimal operation. This research proposes a hybrid reinforcement learning–based framework that com...

By Srinivasa Rao Sureddy, Nageswara Rao Pulivarthi

This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...

By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung

The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...

By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan

Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...

By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian