The Red Sea is the habitat of rare microbial communities that have evolved in extreme environmental conditions, but their potential for antibiotic production has not been fully explored. The aim of the study was to examine the distribution and diversity of antibiotic-producing bacteria and actinomycetes in the six sites (A1-A6) of the Saudi Arabian...

By Nourah Alzahem, Maged A. Al-Garadi, Arunachalam Chinnathambi, Saleh H. Salmen, Milton Wainwright, Sulaiman Ali Alharbi

The proposed research explores the effects of social media advertisement on consumer purchasing behavior in the Indian e-commerce market among urban millennials. It was done in a quantitative and explanatory manner where primary data was gathered on 372 millennials in Bengaluru, as frequent users of e-commerce websites such as Amazon, Flipkart, Myn...

By C. Nandan, Suresh Ranganathan, Karthik Reddy, S. Ramesh Babu, M. Krishnamoorthi, Venkata Raghu Babu Nallamalli, S. Mahabub Basha

The conventional undergraduate psychology programs find it challenging to offer genuine clinical exposure because of the ethical considerations, the high prices of the standardized patients, and the lack of dynamism of the written case studies. The paper addresses the idea of integrating Generative AI (GenAI)-based clinical persona as a modificatio...

By Odiljon Qobilov, Iltifotxon Abdinazarova, Saida Makhkamova, Gulbahor Kholdorova, Mokhira Kuvvatova, Komila Umarova, Gulchexrabonu Isamova

This paper examines the effectiveness of Generative AI (GenAI) as a socio-pragmatic aid that can improve Cross-Cultural Communicative Competence (CCCC) in advanced language learners (N = 80). Although such learners may be highly proficient in their language, A so-called pragmatic gap may also be faced in attempts to negotiate complex social interac...

By Temur Irmuxamedov, Jahongirmirzo Maxmudov, Gulshan Ibragimova, Aziza Muminova, Alevtina Muradova, Fotima Safarova, Bayramdurdi Sapaev

Organizational leaders increasingly need to be able to remain effective at making decisions, controlling their emotions, and being productive with other people, even in times of increased scrutiny. While emotional intelligence has been studied extensively, there has been very little empirical research on how the integration of neuro-emotional capab...

By Majo George, R.S. Lekshmi, V. Sheela Mary, G. Nirmala, M. Amaravathi

The robotic arms deployed in contemporary Industry 4.0 systems are becoming more and more dependent on interconnected sensors, controllers, and information-driven smartness to accomplish more intricate manufacturing activities. Although predictive techniques of maintenance have enhanced the ability to detect mechanical failures, the systems are sus...

By Balaji Periasamy, P. Rajalakshmy, R. Madhanraj

The decisions made in investing among salaried individuals are guided by financial objectives, risk appetite, and demographics, with gold and real estate continuing to be some of the most favored ones in India. In this study, investment preference for gold and real estate among salaried individuals in India and a prediction model for predicting pre...

By Twinkle, S Nazim Sha

One of the essential aspects of education in architecture is aesthetic knowledge, which impacts creativity, the thinking process, and the evaluation of architectural quality. However, not many empirical studies were carried out in order to understand the development of aesthetic knowledge for architecture students of various levels. The current stu...

By Mayyadah L Abdulwahhab, Noor A. M. Aalhashem, Hiba Salih Meften, Ashwaq Fadhel Muhkaber Alomari

Rapid development of digital platforms has led to an abundance of data collected from customers, necessitating the use of intelligent methods that can be used to analyze behavior patterns and aid in making effective Customer Relationship Management (CRM) decisions. Current CRM artificial intelligence systems mainly aim at high prediction accuracy a...

By Reem Abdalla, H Niroshini Infantia

In resource-constrained, conflict-affected primary healthcare settings, communication hurdles persist despite the fact that efficient communication between healthcare personnel and patients is essential to attaining the best possible healthcare results. The purpose of this study was to evaluate the communication skills, behaviors, and perceived obs...

By Ruya Abdulhadi Mohammed Saeed Al-Rawi