The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...

By Dong Thi Van Hong

The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...

By S. Narmatha, S. Mythili

Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...

By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani

The Scrum framework is one of the most popular Agile software development frameworks, due to its versatility, iterative development process, and focus on delivering value in small increments. However, sprint overruns continue to be a significant operational challenge and are usually caused by changes in requirements, misjudging the effort, blocker ...

By V. Sunder, P. Deepalakshmi

The issue of youth substance abuse persists as one of public health concern, and the current strategies targeting adolescents through messages related to danger and deficit frames have proven inconsistent in terms of effectiveness in the long term. This paper explores the theory of salutogenesis, which derives its origins from the model of health b...

By Saodat Julmatova, Marina Markendudi, Malika Umedzhanova, Muborak Akhmedova, Dilnoza Abdullayeva, Nargiza Sharifkhodjaeva, Nasiba Salikhova, Khurshid Makhammadiyev

The issue of environmental sustainability is now a challenge for manufacturers in developing economies, in which the use of resources is high and the use of cleaner technologies is not widespread. Little evidence of how lean thinking translates into environmental outcomes in the context of green manufacturing is found, especially in the Iraqi indus...

By Asfad Murtada Said, Mundher Abbas Shaalan, Kabas Zuhir Alhasani

This empirical study investigates the impact of work-life balance on the happiness of office workers in Hanoi's inner city, while also evaluating job satisfaction as a mediating variable in this relationship. In  light of the digital revolution, escalating work pressures, and the blurring boundaries between professional and personal life, it i...

By Nguyen Thi Mo, Do Ba Hieu, Ngo Thuy Trang, Vu Tri Duc, Le Luu Ly

The increasing use of artificial intelligence (AI) in banking opens up possibilities for advancing eco-friendly banking, however, there is little empirical evidence on the interaction between AI service features, environmental and functional perceptions, and customer adoption in India. The research analyzes the relationship of environmental concern...

By M. J Sumaiah Shaheen, M Karthikeyan

Problem: Academic events, which require considerable amounts of energy, transportation, catering, water, material usage, and waste generation, lack integrated computational methodologies for assessment and optimization of their ecological footprint. Approach: The paper suggests a framework for computational engineering analysis and sustainability o...

By Gouthami Eragamreddy, Indrajit Pal, Sriramakavacham Ramacharan, Prasun Chakrabarti