Adaptive algorithms have become increasingly influential in shaping the nature of immersive digital experiences and have been used to continually personalise content, recommendations, and behavioural prompts. Since over 70% of users interact with AI-modified systems daily, algorithmic mediation is a factor in almost two-thirds of content viewing an...

By Mashkhura Khalimova, Nodira Urinova, Shohjahon Dehkonboev, Shakhlo Iskhakova, Atham Jurayev, Fotima Rafikova, Dilbar Jabborova

This study analyzes the influence of Zen-C tourist engagement, a behavioral framework combining mindful, wellness-oriented travel preferences (Zen Factor) with post-pandemic safety and mobility adjustments (C Factor), on wine tourism growth at Sula Vineyards, India. Employing a quantitative cross-sectional design, primary data were collected via a ...

By S. Mahesh, R. Sangeetha

Problem: Lithium-ion batteries are normally inhibited by mechanical degradation under the influence of diffusion that leads to rapid charging of the batteries. The non-uniform lithium concentration gradients, which trigger internal strain, bending, and interfacial failure, contribute to this problem in thick, porous electrodes. While these risks ar...

By Israa Meften Hashim

Village rooms (KÖY ODALARI) in the village of SUSUZOSMANIYE/AFYONKARAHISAR are a significant feature of the rural heritage of Anatolia, combining architectural features and sociocultural values like hospitality, solidarity, collective memory, and local governance. Though the village rooms have been analyzed from an architectural and typologica...

By Melike Gürman, Şerife Ebru Okuyucu

The growing popularity of AI-generated virtual influencers on platforms like Instagram, TikTok, and YouTube has brought about changes in digital marketing through scalable and controllable promotion strategies for brands. Unfortunately, there is still a lack of quantitative models to help compare and measure consumer perceptions about AI-generated ...

By P. Saravanan, V.M. Shenbagaraman, Saravanan Devadoss, N. Arunfred

Volatility is one of the most important factors in investment decision-making and financial risk management, and the role of volatility modelling in comprehending market dynamics is crucial. In this study, the volatility behaviour of six major stock markets in Asia—India, China, Japan, South Korea, Singapore and Hong Kong—has been explo...

By B. Tamil Selvan, K.T. Vijay Karthigeyan, Diksha Halder, J. Anand, K. Santhi, D. Sridevi

AI is rapidly redefining how customer-oriented companies conduct their businesses through process automation, decision-making, and improved customer service. However, the influence of AI is lacking regarding employee well-being. This paper is focused on researching the connection between AI adoption and employee well-being by assessing the effects ...

By K.R. Sowmya, Bhuvaneswari Gowthaman, R. Santhiya, J. Sathish Kumar, R. Elavarasan

Mergers and Acquisitions (M&A) have been found to be one of the major strategies used in achieving growth, innovation, and competition within the IT industry. Nonetheless, most of the previous studies have focused either on the impact of M&As from the point of view of financial performance or the perspective of employees. The current resear...

By Madhan Shanmugasundaram, P. Saravanan, V. M. Ponniah

It is essential in the context of precision agriculture to be able to give accurate advice about the types of crops to grow, as the suitability of a crop depends on the complicated, nonlinear interactions between soil fertility, nutrient levels, and climatic conditions. Although the existing body of literature currently evaluates each recommender s...

By B. Ammanni, Sreerama Murty Maturi

National holidays can be seen as concentrated aesthetic events where traditional symbolic systems meet the contemporary systems of staging, media, and design. The current study explores how the visual, ritual, and spatial language of national holidays is transformed in the encounter of traditional and contemporary ways of presentation, and suggests...

By Gulchehra Shadimetova, Shavkat Sharipov, Ziyoda Sagatova, Nargizakhon Niyazakhunova, Akbar Nurmatov, Gulxayo Ravshanova, Khadicha Fayziyeva