Generative AI (GenAI), especially GPT-3.5-turbo, has transformed the e-commerce marketing process because it offers personalized learning experiences and improves the customer experience. In this paper, we discuss the use of GenAI in consumer behavior analysis and the development of customized marketing strategies. It has been observ...

By Bsmah Alsulami, Budoor Alwated, Khadijah Barashid, Manal Abdullah, Monerah AlOsaimi, Samah Alhusayni

Purpose: The study aims to establish the connection between green entrepreneurship variables, environmental management, green technologies, green commitment of individuals, and the environmentally sustainable workforce, and the performance of internationalization of the SME in China. It further examines the mediating position of eco-...

By Wang Jing Hui, Noor Afzainiza Afendi, Muhamad Ali Imran Bin Kamarudin

Cyberbullying are becoming more susceptible to online social networks because of the large-scale usergenerated content. The current methods of detection are primarily post-event methods and lack built-in prevention strategies, thereby limiting their ability to ensure the protection of user privacy and platform security. In this paper, a H...

By N. Sheba Pari, K. Senthil Kumar

This research aims to propose and empirically examine a framework that explains how entrepreneurial orientation elements contribute to intellectual property commercialization performance among social science academicians in Malaysian public universities. Specifically, the framework explores the mediating role of university support and the moderatin...

By Khairil Azfar Bin Ahmad Zubir, Muhamad Ali Imran Bin Kamarudin

The smart infrastructure construction projects implemented under the Engineering-Procurement-Construction (EPC) model have been growing more complicated with the globalized supply chains, the technology-induced complexity of the components employed, and the increased sustainability and risk management demands. Conventional EPC supply chain and proj...

By Sardorbek Isroilov, Azibaev Akhmadkhon Gulomjon ugli, Abdurakhimova Zulaykho Ikromjon kizi, Rashidkhon Uulu Atabek, Ismoilov Ravshanjon Yakubjon ugli

This research illustrates the use of philological analytical strategies to trace the Latin variants in Middle Ages and early Renaissance manuscripts. By concentrating on the variants, the investigation tries to find out how Latin changed during the period with the help of linguistic forms of the non, conformist which differ from the classical norms...

By Dinora Ibodullayeva, Nafosat Urokova, Nasiba Sabirova, Otabek Fayzulloev, Nazira Kurbanova, Qahramon Toxsanov, Zarnigor Sobirova, Nigina Aliboyeva

The paper introduces a strategic management model called the EDU-OPT Model, which will help to improve the resilience of the operations of educational organizations and their financial sustainability, especially in a developing economy like Uzbekistan. The model utilizes the concepts of the Dynamic Stochastic General Equilibrium (DSGE) modeling whi...

By Sardorbek Isroilov, Kodirov Zokhid Zokirkhanovich, Akbarov Chingiz Adkhamjanovich, Sobirjonov Khumoyun Boburjon Ugli, Khusainov Ilyos Jamoliddin ugli

Job dissatisfaction, lack of career growth and talent pool are also a problem in employee retention in the Indian IT industry. Traditional talent management practices fail to address the dynamic employee needs, which disengages employees, resulting in an increase in turnover cases. The paper focuses on the influence of AI-based talent management mo...

By Jagan Mohan, Arup Kumar Halder

Accounts Receivable (AR) management is fundamental to the financial activities of an enterprise, as it impacts liquidity, working capital optimization, and exposure to credit risk. Also, while SAP ERP incorporates a basic shell for AR processes, it heavily depends on batch-driven systems, manual validation loops, and fragmented exception handling f...

By Naren Swamy Jamithireddy

Women's crimes in India are a serious social issue, and new-age solutions to their detection and prevention are essential. The article introduces an analytical model using modern data and geography tools to identify and map cases of violence against women in India. It uses several different types of sources such as police reports, social media and ...

By Aby Rose Varghese, Dr. R. Gunasundari