The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...

By Dong Thi Van Hong

This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...

By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna

Self-regulated learning is one of the most important constructs within the field of higher education that refers to the processes of planning, monitoring and evaluation of one's academic behavior under limited guidance from external sources. Even though there is an extensive amount of research dedicated to the topic, the contributions of the metaco...

By Malika Talipova, Marietta Karamyan, Shoira Urakova, Sirojjon Berdikulov, Inoyat Tuychieva, Nodira Kodirova, Oygul Teshabayeva, Nargiza Burieva

The issue of youth substance abuse persists as one of public health concern, and the current strategies targeting adolescents through messages related to danger and deficit frames have proven inconsistent in terms of effectiveness in the long term. This paper explores the theory of salutogenesis, which derives its origins from the model of health b...

By Saodat Julmatova, Marina Markendudi, Malika Umedzhanova, Muborak Akhmedova, Dilnoza Abdullayeva, Nargiza Sharifkhodjaeva, Nasiba Salikhova, Khurshid Makhammadiyev

This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...

By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung

The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...

By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan

Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...

By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian