The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...

By Dong Thi Van Hong

The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...

By S. Narmatha, S. Mythili

The issue of environmental sustainability is now a challenge for manufacturers in developing economies, in which the use of resources is high and the use of cleaner technologies is not widespread. Little evidence of how lean thinking translates into environmental outcomes in the context of green manufacturing is found, especially in the Iraqi indus...

By Asfad Murtada Said, Mundher Abbas Shaalan, Kabas Zuhir Alhasani

This paper evaluates the influence of equity capital structure on the performance of the Vietnamese joint-stock commercial banks. The empirical study is based on the dataset comprising 30 commercial banks observed over the period 2015–2024, resulting in a total of 300 observations. To confirm statistical validity and the robustness of the emp...

By Vu Thuy Linh, Tran Thi Phuong Lien, Hoang Thi Kim Ung, Do Thi Van Dung

The proper functioning of static, rotating, and electrical equipment plays a vital role in ensuring the safety and uninterrupted production process within an oil refinery environment. In this research, an all-encompassing framework of an Equipment Health Score (EHS) will be formulated through a combination of lifecycle condition, operations data, m...

By Agustinus Pindoan Panjaitan, Ranu Fauzan, Eko Sunarno, Dedi Apriadi, Rachman Setiawan

Organizations that want to gain a competitive advantage have focused on customer retention. However, traditional approaches to customer relationship management do not account for changing customer behaviour in the digital realm. This work suggests the Virtual Consumer Twin Framework (VCTF) for customer retention and predictive marketing through del...

By V. Suganya, Priya Sethuraman, K. Latha, Kiruthiga Balasubramanian

Samarkand's Registan Square is among the greatest Islamic architectural achievements, symbolizing the architectural and cultural victory of the Timurid dynasty. The Registan Square, being the architectural and cultural hub of Samarkand, consists of three colossal madrasahs of Ulugh Beg, Sher-Dor, and Tilya-Kori symbolizing the splendor of beauty an...

By Nodira Nurullayeva, Dadaxon Abdullayev, Dilnoza Kulboyeva, Abdurahim Mannonov, Gulbahor Eshbekova, Kamola Fuzailova, Odiljon Boynazarov

As healthcare technology advances, there is growing enthusiasm for the Internet of Things (IoT), particularly in the era of baby health. To monitor and enhance baby health through ongoing data gathering efforts and health management features, this article presents a smart crib which integrates with Internet of Things technology. The temperature, mo...

By Sivasangari Ayyappan

Despite the importance of scientific writing for engineering students, the technical discourse poses a significant challenge for learners. The promise of Automated Essay Evaluation (AEE) Systems to provide timely and reliable feedback has enabled greater development of writing instruction through expedited and automated support. This paper examines...

By Izzatbek Rejapov, Abdurahim Mannonov, Gavharxon Saydaliyeva, Gaybullaev Otabek, Sherzod Djabbarov, Dilnoza Ziyoyeva, Ulugbek Eshkuvvatov, Nargiza Mannapova