EXPLORING THE IMPACT OF INFLUENCER REPUTATION ON ONLINE PROSOCIAL BEHAVIOUR: THE SEQUENTIAL MEDIATING ROLES OF PARASOCIAL INTERACTION AND PERCEIVED HOMOPHILY
This study investigates how the reputation of social media influencers affects online prosocial behaviour, focusing on the sequential mediating roles of parasocial interaction and perceived homophily. Grounded in Source Credibility Theory, Parasocial Interaction Theory, the Similarity-Attraction Paradigm, and Social Cognitive Theory, the research a...
By N. Dhivya Lakshmi, Vijayakanthan Selvaraj
LEXICOGRAPHIC BI-OBJECTIVE OPTIMIZATION FOR FRACTIONAL ORDER CONTROLLER TUNING IN GRID-CONNECTED STATCOM APPLICATIONS
Static Synchronous Compensators (STATCOMs) require precise controller tuning to maintain voltage stability in modern power grids. Fractional Order Proportional-Integral (FOPI) controllers offer enhanced flexibility over integer-order designs, yet existing tuning methods rely on weighted-sum formulations that conflate conflicting objectives through ...
By Rafid Ali Ridha Ibrahim, Anuar Mikdad Muad, Yushaizad Yusof
A STUDY ON NEUROPEDAGOGICAL FOUNDATIONS AND DIDACTIC APPROACHES FOR DEVELOPING EMOTIONAL COMPETENCE IN PRE-SERVICE TEACHERS
The growing awareness of emotional competence as a key professional skill for effective teaching stands in stark contrast to the prevailing priorities of cognitive and disciplinary knowledge acquisition in early teacher training programs. The paper explores the neuropedagogical dimensions of emotional competence and outlines didactic practices comp...
By Dilshoda Mubarakova, Dildor Eshmuratova, Sanobar Shadmanova, Nilufar Khodjaeva, Zulfiya Mamarajabova, Bahodir Kandov, Aynura Bekjanova
EMPLOYING AI TECHNOLOGIES IN PUBLIC RELATIONS: A COMPARATIVE STUDY OF THE PERSUASIVE IMPACT OF HUMAN PRACTITIONERS AND CHATBOTS ON THE AUDIENCE
Artificial intelligence chatbots have become more popular for PR communication purposes, but there is not much data available about their persuasive abilities relative to human PR communication professionals in various forms of communication. A descriptive comparative research methodology was used in this study in order to measure the perceptions o...
By Ali Muhanad Hamid, Aqeel Tahseen Fathalla, Osamah Kareem Rasheed, Raya Qahtan Ahmed
PREDICTING INVESTMENT PREFERENCES FOR GOLD AND REAL ESTATE AMONG INDIAN SALARIED EMPLOYEES USING GRAPH NEURAL NETWORKS
The decisions made in investing among salaried individuals are guided by financial objectives, risk appetite, and demographics, with gold and real estate continuing to be some of the most favored ones in India. In this study, investment preference for gold and real estate among salaried individuals in India and a prediction model for predicting pre...
By Twinkle, S Nazim Sha
AESTHETICISM BETWEEN KNOWLEDGE & EXPERIENCES IN ARCHITECTURAL EDUCATION
One of the essential aspects of education in architecture is aesthetic knowledge, which impacts creativity, the thinking process, and the evaluation of architectural quality. However, not many empirical studies were carried out in order to understand the development of aesthetic knowledge for architecture students of various levels. The current stu...
By Mayyadah L Abdulwahhab, Noor A. M. Aalhashem, Hiba Salih Meften, Ashwaq Fadhel Muhkaber Alomari
A CROSS-SECTIONAL STUDY ON COMMUNICATION KNOWLEDGE, PRACTICES, AND BARRIERS AMONG PRIMARY HEALTHCARE WORKERS IN AL-RAMADI, IRAQ
In resource-constrained, conflict-affected primary healthcare settings, communication hurdles persist despite the fact that efficient communication between healthcare personnel and patients is essential to attaining the best possible healthcare results. The purpose of this study was to evaluate the communication skills, behaviors, and perceived obs...
By Ruya Abdulhadi Mohammed Saeed Al-Rawi
NONLINEAR STATIC ANALYSIS OF RCC SPACE FRAME ON SLOPING GROUNDS INCORPORATING SSI
This paper presents a comprehensive investigation into the seismic performance of a G+5 reinforced concrete spaceframe subjected to pushover analysis. The analysis incorporates the critical influence of soil-structure interaction on varying slope inclinations. A nonlinear static pushover method is utilized to examine the lateral loading streng...
By Tushar Golait, Neeraj Tiwari, Manjeet Singh Hora
BATTERY MANAGEMENT SYSTEM FOR ELECTRIC VEHICLE USING ARTIFICIAL INTELLIGENCE AND IOT TECHNOLOGY
With the rapid advancement in electric vehicle (EV) technology, efficient battery management has become crucial for enhancing performance, safety, and longevity. This research integrates Internet of Things (IoT) and artificial intelligence (AI) technology to provide a revolutionary solution to battery management in electric vehicles. Our suggested ...
By R. Ramya, V. Ramya, J. Jaganpradeep, M. Balamurugan, P. Murugesan
EXPLORING ABG IMBALANCES IN ICU PATIENTS USING MACHINE LEARNING SUPERVISED ALGORITHMS
Arterial Blood Gas (ABG) analysis is an important diagnostic tool in intensive care unit (ICU) settings that provides valuable information about the patient's respiratory and metabolic status. However, in the absence of predictive information, when testing is over-utilized or not planned, it can cause discomfort to the patient, costs to the healthc...
By S. Ramadoss, A. Kumaravel