CONSUMER TRUST AND ADOPTION OF DIGITAL LENDING SERVICES INVESTIGATING FACTORS INFLUENCING USER ACCEPTANCE AND CONTINUED USE OF DIGITAL LENDING APPS
The fast digitalization of financial services has introduced a new digital lending platform into the financial services market, which is easy to use and fast to provide credit. Circumference of behavioral intention, however, is a key manifestation of the uptake of these services and largely depends on trust, service quality, perceived ease, and per...
By P Hameem Khan, S.K. Mohammed Altaf, B. Raja Rao, A. MamathKumar, A. Nitheesha
THE IMPACT OF CAPITAL STRUCTURE, OPERATIONAL EFFICIENCY, AND NON-INTEREST INCOME ON BANK PROFITABILITY IN VIETNAM
Profitability is considered an important indicator for the safety, efficiency, and sustainability of banking systems. The aim of the study is to remove the confusion concerning the effect of capital structure, operational efficiency, and non-interest income on the profitability of commercial banks in Vietnam. Utilizing quantitative research methods...
By Tran Thi Lan, Hoang Thi Bich Ha, Nguyen Anh Nguyet, Tran Van Hai
A NOVEL DEEP CONVOLUTIONAL RECURRENT STATE SPACE MODEL FOR ROBUST ADVERSE DRUG REACTION IDENTIFICATION USING DT FEATURE SELECTION AND BOW ENCODING
Social Media Detection of Adverse Drug Reactions (ADRs) has evolved as an important technique for today's pharmacovigilance. Real-time detection through social media platforms such as Twitter has been proven effective but has been hindered by issues related to linguistic noise, syntactic variations, and imbalanced data. In this paper, a new Deep Co...
By R. Deepalakshmi, Manikandan Parasuraman, V. Manikandan
DETERMINANTS OF JOB SATISFACTION AMONG PRIVATE BANKING EMPLOYEES IN MADURAI
Employee job satisfaction is a significant factor impacting job performance, organizational commitment, employee retention and service quality among banking sector. Private bankers may also have to work under performance pressures, increasing customer expectations, technology advancements, work load and work-life balance, all of which have negative...
By J. Sudarvel, P. Arun Gopalan, R. Velmurugan
INTELLIGENT CUSTOMER SEGMENTATION FOR PRECISION MARKETING USING ARTIFICIAL INTELLIGENCE
As digital marketing platforms evolve, there is an increasing need for intelligent customer segmentation methods to comprehend complex customer behaviors and enable personalized marketing strategies. The conventional approaches to customer segmentation are mainly based on demographics and transactions of customers, which limit the effectiveness of ...
By Vijayakanthan Selvaraj, Arasuraja Ganesan, V. Aruna, M. Vijayakumar
THE IMPACT OF SOCIAL MEDIA ON GENERATION Z CONSUMERS' PURCHASING DECISIONS THROUGH SOCIAL INFLUENCE TRUST MECHANISMS AND PRODUCT PROMOTION
The rapid development of social media commerce has changed online shopping behavior with the incorporation of social interaction, user-generated content, and digital marketing in e-commerce platforms. Social commerce has made Generation Z one of the largest user groups, yet little research has been done on the combined effects of social influence, ...
By Yuyang Wang, S. Senthil Kumar, K. Subathra, Yunchen Liu, P. Infant Raina
REINFORCED ADAPTIVE HYBRID LSTM AUTOENCODER WITH SELF-HEALING INTELLIGENT REMEDIATION ENGINE FOR AUTOMATED DATA QUALITY MANAGEMENT IN HEALTHCARE IIOT SYSTEMS
Background: Healthcare Industrial Internet of Things (IIoT) application majorly focuses on clinical decision support, remote healthcare services, intelligent medical data management and patient monitoring to save the life of patients. The existing techniques of anomaly detection have issues of temporal misalignment, noisy physiological signals and ...
By Vivekananda Potti, M. Rajasekhara Babu
INTERSECTION OF PHILOLOGY AND SOCIOLOGY IN ANALYZING THE LINGUISTIC LANDSCAPE OF POSTCOLONIAL NATIONS
The paper delves into the query of how philology and sociology intersect when it comes to studying the linguistic terrain of postcolonial countries. The paper will explore the functionality of language in the public spaces as a symbol of power, identity, and resistance in postcolonial settings, with a specific emphasis on the linguistic signs in th...
By Sirojiddin Nurmatov, Dildora Mamaraimova, Nargiza Akhmedova, Gullolahon Mehmonaliyeva, Mehrinoza Alieva, Feruza Shukurova, Sarvinoz Qodirova, Nilufar Abdullayeva
TEMPORAL PROPAGATION MODELS FOR SMART CONTRACT TRIGGERS IN BLOCKCHAIN-ENABLED SAP INVOICING SYSTEMS
Researchers have begun coupling SAP invoicing engines with blockchain smart contracts to automate document flows and provide an audit trail that cannot be tampered with. Still, a nagging obstacle is the mismatch between the timestamps SAP assigns to events and the moments when those same events are registered on a blockchain. In an effort to quanti...
By Nagendra Harish Jamithireddy
INNOVATIVE ENERGY STORAGE SOLUTIONS FOR ENHANCING RENEWABLE ENERGY EFFICIENCY
Energy storage has been central in improving the effectiveness and sustainability of renewable energy systems. With the increased penetration of renewable energy sources like solar energy and wind energy, the intermittent nature of these sources prompts a need to consider the incorporation of highly developed storage energy technologies in order to...
By Shinki Katyayani Pandey, Mariyam Ahmed