CONSUMER TRUST AND ADOPTION OF DIGITAL LENDING SERVICES INVESTIGATING FACTORS INFLUENCING USER ACCEPTANCE AND CONTINUED USE OF DIGITAL LENDING APPS
The fast digitalization of financial services has introduced a new digital lending platform into the financial services market, which is easy to use and fast to provide credit. Circumference of behavioral intention, however, is a key manifestation of the uptake of these services and largely depends on trust, service quality, perceived ease, and per...
By P Hameem Khan, S.K. Mohammed Altaf, B. Raja Rao, A. MamathKumar, A. Nitheesha
THE IMPACT OF CAPITAL STRUCTURE, OPERATIONAL EFFICIENCY, AND NON-INTEREST INCOME ON BANK PROFITABILITY IN VIETNAM
Profitability is considered an important indicator for the safety, efficiency, and sustainability of banking systems. The aim of the study is to remove the confusion concerning the effect of capital structure, operational efficiency, and non-interest income on the profitability of commercial banks in Vietnam. Utilizing quantitative research methods...
By Tran Thi Lan, Hoang Thi Bich Ha, Nguyen Anh Nguyet, Tran Van Hai
A NOVEL DEEP CONVOLUTIONAL RECURRENT STATE SPACE MODEL FOR ROBUST ADVERSE DRUG REACTION IDENTIFICATION USING DT FEATURE SELECTION AND BOW ENCODING
Social Media Detection of Adverse Drug Reactions (ADRs) has evolved as an important technique for today's pharmacovigilance. Real-time detection through social media platforms such as Twitter has been proven effective but has been hindered by issues related to linguistic noise, syntactic variations, and imbalanced data. In this paper, a new Deep Co...
By R. Deepalakshmi, Manikandan Parasuraman, V. Manikandan
DETERMINANTS OF JOB SATISFACTION AMONG PRIVATE BANKING EMPLOYEES IN MADURAI
Employee job satisfaction is a significant factor impacting job performance, organizational commitment, employee retention and service quality among banking sector. Private bankers may also have to work under performance pressures, increasing customer expectations, technology advancements, work load and work-life balance, all of which have negative...
By J. Sudarvel, P. Arun Gopalan, R. Velmurugan
INTELLIGENT CUSTOMER SEGMENTATION FOR PRECISION MARKETING USING ARTIFICIAL INTELLIGENCE
As digital marketing platforms evolve, there is an increasing need for intelligent customer segmentation methods to comprehend complex customer behaviors and enable personalized marketing strategies. The conventional approaches to customer segmentation are mainly based on demographics and transactions of customers, which limit the effectiveness of ...
By Vijayakanthan Selvaraj, Arasuraja Ganesan, V. Aruna, M. Vijayakumar
THE IMPACT OF SOCIAL MEDIA ON GENERATION Z CONSUMERS' PURCHASING DECISIONS THROUGH SOCIAL INFLUENCE TRUST MECHANISMS AND PRODUCT PROMOTION
The rapid development of social media commerce has changed online shopping behavior with the incorporation of social interaction, user-generated content, and digital marketing in e-commerce platforms. Social commerce has made Generation Z one of the largest user groups, yet little research has been done on the combined effects of social influence, ...
By Yuyang Wang, S. Senthil Kumar, K. Subathra, Yunchen Liu, P. Infant Raina
REINFORCED ADAPTIVE HYBRID LSTM AUTOENCODER WITH SELF-HEALING INTELLIGENT REMEDIATION ENGINE FOR AUTOMATED DATA QUALITY MANAGEMENT IN HEALTHCARE IIOT SYSTEMS
Background: Healthcare Industrial Internet of Things (IIoT) application majorly focuses on clinical decision support, remote healthcare services, intelligent medical data management and patient monitoring to save the life of patients. The existing techniques of anomaly detection have issues of temporal misalignment, noisy physiological signals and ...
By Vivekananda Potti, M. Rajasekhara Babu
SUSTAINABLE CONSTRUCTION AND THE USE OF PREFABRICATED CONCRETE
Given that the construction industry has a significant impact on the environment and consumes large amounts of natural and energy resources, it represents a very important segment in sustainable construction. This paper provides an overview of sustainable building and the application of prefabricated concrete, specifically prefabricated concrete sl...
By Svjetlana Banjac, Saša Papuga, Gordana Broćeta
A NOVEL FRAMEWORK FOR ENHANCING DATA COLLECTION MACRO- STRATEGIES IN HETEROGENEOUS IOT NETWORKS USING ADVANCED MATHEMATICAL MODELING
The explosive growth of Internet of Things (IoT) devices has generated considerable data in diverse networks. This poses serious challenges in collecting timely information and managing frequency resources optimally. In particular, unauthorized access, measurement constraints, and variable channel conditions cause interference, performance degradat...
By Abdolrashid Rezvani, Abbas Mirzaei, Nasser Mikaeilvand, Babak Nouri-moghaddam, Sajjad Jahanbakhsh Gudakahriz
EVALUATING THE EFFECTIVENESS OF PREDICTION TECHNIQUES FOR CYBERATTACKS: A COMPREHESIVE TAXONOMY
The rising threat of cyberattacks in today's society emphasizes the urgent need for improved methods to both detect and prevent these incidents. This paper focuses on assessing the effectiveness of various techniques for predicting cyberattacks. The DTCF taxonomy was proposed for predicting these attacks, considering datasets, techniques, challenge...
By Azhar F. Al-zubidi, Alaa Kadhim Farhan, Abeer Alsadoon