In this research paper, the researcher looks into how diversity in advertising has impacted the purchasing behavior of Generation Z consumers. With inclusiveness emerging as a major consideration among this group of people, it is important to learn how their perceptions of the brand and their intention to purchase the product are influenced by dive...

By C. Bindu, Syed Mohammad Ghouse

The study explores the interaction between awareness and attitude in determining the cause related marketing (CRM) intentions of the Generation Z, localized in the Ernakulam District of Kerala. Although there are high literacy levels in the region, little has been done in determining the mechanisms used by CRM to mobilize youth on social and enviro...

By R. Remya, A. Dharmaraj

This paper explores the effect of different etching currents on the optical and electrical properties of Au/PS/p-Si/Al heterojunctions. PS layers were prepared in p-type silicon wafers by use of the electrochemical etching (ECE) technique, and then the metallization with gold (Au) was deposited through thermal evaporation. The etching currents were...

By Hussam M. Hwail, Suhad. H. Mohsen, Lina Mohammed Hatem, Basim Almayyahi

The first aim of the article is to examine the effect of capital structure on the profitability of the power firms in Vietnam. This research utilizes secondary data in the form of financial reports by the power providers in the years 2010-24. The article has an approximate dynamic panel data model of systematic generalized linear model (GMM) estima...

By Dong Thi Van Hong

This article includes the design, performance assessment, and cost analysis of an 83.2 kWp rooftop solar PV-powered grid-integrated microgrid at a Government Girls Polytechnic institute in Lucknow, India. The evaluation of performance was based on PVsyst software and one year of net-metering real-time data according to the IEC-61724 requirements. L...

By Raghvendra Kumar Yadav, Mohammad Atif Siddiqui

This paper discusses how an audio-tactile learning aid is made more effective through technology, enhancing children with visual impairments' knowledge of historical sites. Conventional teaching and learning methods that include verbal descriptions and Braille usually do not provide sufficient spatial and contextual understanding, and thus limit ef...

By Alagumani Kannan, K. Sambath Rani

The technologies of deepfakes are actively used on social media, creating fake video and audio by manipulating existing media content. The face-swapping technologies that are applied in the creation of deepfakes cause severe problems in society, such as identity theft and the spread of unsuitable content. Although various machine learning and deep ...

By S. Narmatha, S. Mythili

Neurodivergent language learners, including those with differences in attention regulation, sensory processing, and other measures, typically experience higher levels of intrinsic and extraneous cognitive load during vocabulary acquisition, leading to poorer vocabulary retention and slower semantic integration. The proposed study applies the Cognit...

By Saida Makhkamova, Yulduz Mehmonova, Azizakhon Khoshimova, Sevara Zokirova, Dildora Nuraliyeva, Subhida Jabborova, Shaxodat Axmedova

Organizations are increasingly using analysis to understand consumer buying habits in order to understand what type of promotional strategies work best for their products. This is due to the fact that digital platforms have a greater influence on a consumer's purchasing decisions. A complete quantitative approach is designed to understand the impac...

By M. Kalaivani, Arasuraja Ganesan, N. Arunfred, V. Aruna

Purpose: The growth in platform-based jobs has created a need to have competencies that go beyond traditional digital capabilities. The conceptualization of Gig Literacy 2.0 in this work is an adaptation of the DigComp 2.0 framework to the changing, platform-specific skills that freelancers and gig workers need to have in order to function in the a...

By Nivedhitha Jayasankar, Sumathi Gunasekaran Navamani